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When you E-Mail or otherwise contact webmasters to ask to trade reciprocal links, you usually get one shot to make a good impression. Here are ten things I have seen in webmaster letters written to myself asking for reciprocal links. Needless to say, the results such webmasters receive is not often what they wanted.

10) DO NOT WRITE IN CAPITAL LETTERS. WHEN SOMEONE WRITES IN CAPITAL LETTERS IT IS CONSIDERED SHOUTING.

9) Do not forget to mention your own web address in the message. Yes, I have received great letters about how I should reciprocally link to a site and the webmaster forgot the address.

8) Likewise, do not forget to mention your website's name. Don't forget to describe it, either. No, this does not mean that you should deliver a media kit; just give me a few
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