Page Rank Does Not Equal Search Rank
What Google says: "Pagerank is a value that represents how important a page is on the web."
What the truth is: "Page Rank is a symptom of Search Engine ranking, and not vice versa."
SEO is becoming more and more about the the user experience and those sites which cater to their users and don't try to wipe the [expletive deleted] of the search engines after they go number. Make sure your site is clean, easily navigable, doesn't contain excessive code, and most importantly make sure it has content that users can...well, use.
Personally, I find the whole idea of Page Rank highly suspect. I mean, who the hell is Google to rate the "importance" of any given page? I guarantee that they guys who play 5 Clicks to Jesus on Wikipedia might not consider the BBC Football page important, but the guy who's stuck in the office during a Champion's League match (ie me) sure as hell does.
I tend to ignore Page Rank completely. I've seen Google search results display sites with relatively low Page Rank (2-4) higher than those with large Page Rank (5-8).
Good SEO principles are the key for search engine recognition - original, authoratative content that users need, lots of back links, media, frequent updates and uncomplicated code. Nowadays with the bevy of expert SEOers out there, most pages are easily navigated and have proper architecture. What's really going to separate you is not so much the design of the site, but what you put on it.
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