We are currently running a construction equipment website and are wondering where we should focus our attention.
the site is :
http://www.equipmentq.com
As far as free things , is it better to focus on writing industry articles that have keywords linked back to specific pages. The majority of our site uses dynamic pages that have a mod rewrite with very little static pages and no industry articles. i have noticed on a couple static pages that were created that we went right to the top 10 for the keywords.
Would it be better to start a link campaign and use article sites and construction related forums and classifieds ads sites. I figure this will drive up traffic but not sure if the efforts would be worth it. we have looked for one way link sites and got added to a few. We wouldn't consider a links page on our main site but would link exchange on a sister site.
On another note we update regulary but have noticed classifieds sites get picked up within 24 hours when sometimes we have to wait a week for the bot to come back. Is this anything to do with the constant update status of these sites or a very good lnk campaign. We have submitted a site map to reflect our changes so i dont think that is it.
Thanks for any help on this and i know these types of questions have answers sprawled throughout these boards but i wanted to get some personal opinions.
To sum it up :
Better content with static pages or trying to get more links to us. In a dire situation what would you do?
Do incoming links make a difference in how fast your site gets crawled an updated in google?
Thanks for any suggestions or comments.