Highly effective when trying to target traffic or back links in a short time.
These links are one way, so it will help boost your Google Page Rank (when it updates)
If you are proficient with your own writing style, you can easily make a 300-500 word article which can help establish you as an expert in your niche.
Article Marketing is viral. If you do it once, it just spreads out. Its quite contagious)
As long as you provide quality content, you cannot go wrong. Submit 5-10 articles a day and you can make some decent cash with that
Cons of Article Marketing:
You need decent writing skills (or atleast your own personal style which stands out)
If you do not have enough skill in this, you can hire a ghost writer. Though it might cost you some money. (then again, ghost writers are worth it if you can find a good one)
Manual Submissions can be a drag. If only there was another way. Oh wait. There is. You can pay someone else to do it for you!
You can also find a program to do it for you, but I truly do not trust these. I've heard mixed reviews.
Articles can be time consuming
Marketing these articles can be time consuming
__________________
Durga Rao
Sr. Affiliate Recruiter XY7.com, A Division of Rapid Response Marketing, LLC.
Email: durga@xy7.com
AIM: xy7durga
Well, I'm more concentrate on Pros of article marketing as it is giving me a lot of traffic for my site. One can use the various article posting tool rather to post the stuff manually.
I also find article marketing worth doing with. It doesn't just help site to increase the ranking of keywords in SERP but also help increase site's traffic.