First of all, let's talk about targeted traffic on keywords. Tracking how your keywords are working effectively or not is very important. An
SEO expert needs to track if the chosen keywords are attracting the targeted audience. A keyword can appeal targeted or generic traffic, but all the
SEO professionals' goal is to get the targeted audience. Besides analyzing the popularity, competition of the keywords for selection, it is necessary to research and select the keywords that are as best relevant to your services or products as possible. It is very clear that "creative internet marketing" will attract general traffic that needs to get information about creative internet marketing, but "
SEO internet marketing" will be more specific; or "travel
SEO" will target to the specific audience who is interested in
SEO services for hotels.