google has been stating for years that they are banning sites thats a given...
Cloaking – Pros vs. Cons
Pros – Ability to deliver targeted, relevant and themed paged to search engine crawlers for indexing. No spam delivery. We use the most currently requested key phrases with in the clients industry. In addition, cloaking works in conjunction with client side to drive more quantified traffic from search engine placement since the indexing of hundreds or thousands of pages can be indexed a lot quicker.
Cloaking also lets you leave your design and layout still in the theme you have chosen and doesn’t interfere with any design changes to deliver specific content. Since spider algorithms are different between Google, Yahoo and MSN (the three largest search engines) we can target the crawlers individually for better placement across the three search engines.
If you are in a highly competitive industry, cloaking a few sites will lead to the ability to develop an in house matrix system where websites can be totally built around one key phrase. With the inexpensive cost of domain names currently you would be able to purchase domain names and set up hosting a t very affordable rate for ten websites now, all working together to promote the overall clients main business portal.
Cons – This method goes against the Terms of Service set in place by Google, Yahoo and MSN. Cloaking deals with onsite content issues only for the scoring in the placement of indexing and usually no work is put into linking development. A pro active overall choice to promoting the clients main portal is to use the proper site for inclusions into aggressive directory submission. The overall point is to drive more traffic to the main client property. When cloaking you may also run the risk of banning for the cloaked site which will be removed from the main search engine index.
Conclusion
Fact is, most cloakers are achieving very good rankings and very many of these are really quite sticky as far as search engines and their volatile databases go. If you are working in a very competitive industry (e.g. adult web sites, real estate, and others), chances are you won't ever rank in any major SE's Top10 league unless you are using state of the art stealth tech.
This is not to say cloaking isn't without its risks. While hysteria is never the best of advisors, trivializing the matter and ignoring the real stakes involved will obviously do you no good either.
One would have thought that the final answer should rest with the search engines: after all, it's their own turf. Unfortunately, their public statements and declarations are, contrary to what one might expect, no great help. Quite the contrary in fact: most SE officials will tell you that they regard cloaking (ANY form of cloaking, mind you!) as “spam”. Some spinmasters will even claim that they are actively eliminating it. In a few cases they will attempt to create some mystique around what they are doing (“Very effective technology to counter cloaking in our possession … not authorized to tell you more … blah blah.”) However, even supposing it's true, it certainly doesn't show in their search results!
So can you really get banned for cloaking?
Categorically yes — if, for example, your competitors have snitched on you to the search engines, and if the SEs' staff have manually checked and compared your spider fodder with what you are actually serving your human visitors. It can happen, too, if you overdo your submissions or if there are significant changes in your historical submission patterns. E.g. if your site used to submit say 3-5 pages a month over a certain period of time, only to start submitting hundreds of pages per week all of a sudden, you may indeed be inviting trouble: in a worst case scenario a human editor may come along to check the matter out.
The results of these checkups may get your site penalized (i.e. your pages will be given a less than optimal ranking), or it may get you banned from the search engine's index altogether, either for a limited time or even forever.
So you probably wouldn't want to run the risks involved when catering to a high profile site focusing strongly on branding and sporting a nifty, easy to remember domain name to go with it, the loss of which could seriously damage image and turnover.
On the other hand, it is highly unlikely that you will get penalized or banned with more than one search engine at a time. Bad enough as this may be, you could always recur to setting up additional “transit” domains full of doorways and phantom pages from where your human visitors would be redirected to your site proper.
Note that I do NOT condone cloaking for misleading (“spamming”) purposes: it is counter productive and will only serve to make life more difficult for all parties concerned. If a user tries to search for relevant information links and your site floods the results pages #1 through #40, chances are you won't need any hard hitting competitors to get reported! The funniest part of all is Google use IP Delivery for a deliver system based upon your IP, try logging into
Google when you’re sitting in Canada, you are redirected to
Google since it noticed your IP coming in from another country. Finally, go to Yahoo.com through Internet Explorer and search on any term, then use Firefox to search on the same term…wait things how now changed….that’s browser delivery!
Cheers WEB_I
Cloaking Why use it ???????
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