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serenity · 01-20-2006, 09:23 PM

(article continued- wouldnt let me post full article in one post)

Yahoo! Content Match

Content Match works on the same principle Yahoo! Sponsored Search, but offers advertisers access to more targeted customers on a pay-per-click basis by displaying their site listings alongside related articles, product reviews and other information on the Content Match partner network.

This network includes sites like Yahoo!, MSN.com, CNN.com and ESPN.com. Yahoo! Content Match complements Sponsored Search< while offering separate pricing.

Yahoo! Content Match works like this:

When you sign up for Sponsored Search, your Yahoo! account will be set up to automatically receive Content Match traffic, and your listings are automatically re-purposed for Content Match.
When a web user goes to a Yahoo! and views content pages (such as articles), Yahoo! provides one or more relevant ad listings on the same page.
Users may also be targeted based on their interests and actions. For example, a user who demonstrates an interest in photography-related topics on one site may be provided with photography-related Content Match listings on that site or on other Content Match publisher sites such as CNN and ESPN.
Minimum bids start at USD 0.10, and you pay only when a user clicks on your listing.
You can manage and track the performance of your Content Match listings from the "Manage Content Match" pages in your Sponsored Search Account once you have completed the Sponsored Search advertiser sign-up process.
Separate campaign management, including bidding, ad listing and tracking, lets you adjust your bids and measure performance independent of Sponsored Search to achieve maximum ROI.
You can control your advertising spend across your Content Match campaigns with Yahoo!'s Budgeting feature.
More information on Yahoo! Content Match.

Yahoo! Local Sponsored Search

Yahoo! also offers a regionally-focused pay-per-click advertising option. Yahoo! Local Sponsored Search enables both online and offline businesses to potentially increase sales by precisely targeting customers in a specific geographic region.

Local Sponsored Search works best for businesses that are targeting customers in their neighborhood seeking to purchase local products and services via a web site or physical store location.

Local Sponsored Search features a Locator page, which provides prospects with information about your business, including address, phone number, store hours and a map of your location. In addition, if your business has a Web site, your main Web page will be displayed along with the Locator page.

Yahoo! Local Sponsored Search works like this:

You select keywords you wish to bid on that best describe your business, products or services. Write listings and choose a geographic range (0.5 to 100 mile radius around your location) from which you want to draw customers.
When a customer interested in your area goes to a search site such as Yahoo! and searches for a product or service you sell, your listing appears.
When the customer clicks on your listing, they see your Locator page and a link to your Web site, if you have a site.
Just like your Yahoo! Local Sponsored Search listing, you only pay your bidded amount when a customer clicks on your listing and there is no monthly minimum.

Yahoo Search Submit Express

Through Search Submit Express you can submit one or more web pages for consideration to appear in the algorithmic search results powered by the Yahoo! search engine. This is what is known in the search industry as a paid inclusion model.

Search Submit Express offers a single point of submission for your web pages into Yahoo!, AltaVista, AllTheWeb, and other search portals.

If you have content that has just changed or is updated frequently (such as pricing information or product items), Search Submit Express ensures the most up-to-date content is available to search users by refreshing your URLs every 48 hours.

The program provides detailed reporting and data designed to help you improve your pages, optimize program performance and generate more leads. Search Submit Express works like this:

Submit your URLs for review and pay an annual fee for quality review of your submitted pages. Make sure your pages follow Yahoo’s Quality Guidelines.
Once reviewed and accepted into the program, your pages are added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others.
Submitted URLs are presented in search results based on relevance to search terms.
When a user clicks your Search Submit Express listing in search results, you pay a cost-per-click fee for that lead. You must maintain a positive balance in your account for your pages to remain active in the program.
Your URLs are refreshed (re-crawled) every 48 hours to ensure that the most up-to-date content is available to search users.
At the end of one year, you can renew your annual subscription or let it lapse.
Submissions to Search Submit Express consist of a review fee and a CPC (Cost per click) component. Billing, reporting and account management for Search Submit Express listings is provided by Yahoo! or one of their reseller partners.

Search Submit Express annual review fees consist of:
1st URL: US$49.00 each
URLs 2-10: US$29.00 each
URLs 11-1,000: US$10.00 each
Price Structure effective 30 April 05. Price per domain (US$).

In addition to the review fee, there is also a per click fee of either US$0.15 or US$0.30, depending on the category of the content. A complete list of categories is available.

Yahoo Search Submit Pro

Yahoo! Search Submit Pro is the same paid inclusion program as Search Submit Express, but with more features for larger advertisers. Search Submit Pro is designed for companies wanting to submit Web pages that might otherwise be excluded from algorithmic search results (as long as they still meet Yahoo&'s Content Quality Guidelines).

Examples include sites that require cookies or session IDs, sites with Flash content and information stored in content management systems, or sites that aren't well crawled because of Web site design.

Search Submit Pro is typically for customers with search marketing budgets of USD 5,000 per month or more, or advertisers who submit more than 1,000 Web pages to the program. A dedicated account manager is available to answer any questions, provide technical support, and help you manage your Search Submit Pro program.

Search Submit Pro lets you create titles and descriptions that are displayed as algorithmic search result listings. The program can automatically generate result listings that best match user queries. You can update the information frequently, independent of changes to your Web site.

Search Submit Pro works like this:

You provide an XML feed of your URLs.
Once reviewed and accepted into the program, your pages are added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others.
When Internet users visit the Search Submit Pro partner sites and enter keyword searches, your listings may appear within the search results based on their relevance to the user's search request.
Your URLs are refreshed (re-crawled) every 48 hours to ensure that the most up-to-date content is available to search users.
Pricing for Search Submit Pro is based on cost per click - customers are charged each time a user clicks on one of the customer's search listings.

The specific cost is based on the type and category of content provided for inclusion in the algorithmic search results and is obtainable from a Yahoo! Account Manager.

Google AdWords

Similar to Yahoo! Sponsored Search, Google AdWordss gives web site owners the ability to promote their site when particular keyword or key phrase searches are conducted at Google and their partner sites.

Your ads usually appear on the right side of results pages in a "call out" box under the heading "Sponsored Links". Your AdWords text or image ads appear on search result pages for the keywords you buy, and can be targeted by language and country.

With Google AdWords' cost-per-click (CPC) pricing, you pay only when a customer clicks on your ad, regardless of how many times it's shown. Google adjusts your bids automatically to keep you ahead of your competition at the lowest possible price.

Google Adwords results appear on Google search results pages, Google's distribution partner sites, Google Gmail, and numerous content sites which are syndicated through the Google Adsense program. [Pandia is one of them. See the the ads in the left hand column of this page. The Editor.]

Google AdSense

Google AdSense is a way for webmasters to generate income from their sites by displaying text or image advertisements from companies participating in the Google AdWords program.

You can display targeted advertising for your content pages or you can add a Google search box to your site and show targeted ads on search results pages. When visitors click on these ads, Google pays you a fee.

The ads are targeted to the content already on your page so they are not as intrusive to your visitors.

~~~~~~~~~~~~

I hope this answers a few of your questions
concerning PPC...

01-20-2006, 09:23 PM	#2 (permalink)
serenity Member Join Date: Jan 2006 Posts: 33	(article continued- wouldnt let me post full article in one post) Yahoo! Content Match Content Match works on the same principle Yahoo! Sponsored Search, but offers advertisers access to more targeted customers on a pay-per-click basis by displaying their site listings alongside related articles, product reviews and other information on the Content Match partner network. This network includes sites like Yahoo!, MSN.com, CNN.com and ESPN.com. Yahoo! Content Match complements Sponsored Search< while offering separate pricing. Yahoo! Content Match works like this: When you sign up for Sponsored Search, your Yahoo! account will be set up to automatically receive Content Match traffic, and your listings are automatically re-purposed for Content Match. When a web user goes to a Yahoo! and views content pages (such as articles), Yahoo! provides one or more relevant ad listings on the same page. Users may also be targeted based on their interests and actions. For example, a user who demonstrates an interest in photography-related topics on one site may be provided with photography-related Content Match listings on that site or on other Content Match publisher sites such as CNN and ESPN. Minimum bids start at USD 0.10, and you pay only when a user clicks on your listing. You can manage and track the performance of your Content Match listings from the "Manage Content Match" pages in your Sponsored Search Account once you have completed the Sponsored Search advertiser sign-up process. Separate campaign management, including bidding, ad listing and tracking, lets you adjust your bids and measure performance independent of Sponsored Search to achieve maximum ROI. You can control your advertising spend across your Content Match campaigns with Yahoo!'s Budgeting feature. More information on Yahoo! Content Match. Yahoo! Local Sponsored Search Yahoo! also offers a regionally-focused pay-per-click advertising option. Yahoo! Local Sponsored Search enables both online and offline businesses to potentially increase sales by precisely targeting customers in a specific geographic region. Local Sponsored Search works best for businesses that are targeting customers in their neighborhood seeking to purchase local products and services via a web site or physical store location. Local Sponsored Search features a Locator page, which provides prospects with information about your business, including address, phone number, store hours and a map of your location. In addition, if your business has a Web site, your main Web page will be displayed along with the Locator page. Yahoo! Local Sponsored Search works like this: You select keywords you wish to bid on that best describe your business, products or services. Write listings and choose a geographic range (0.5 to 100 mile radius around your location) from which you want to draw customers. When a customer interested in your area goes to a search site such as Yahoo! and searches for a product or service you sell, your listing appears. When the customer clicks on your listing, they see your Locator page and a link to your Web site, if you have a site. Just like your Yahoo! Local Sponsored Search listing, you only pay your bidded amount when a customer clicks on your listing and there is no monthly minimum. Yahoo Search Submit Express Through Search Submit Express you can submit one or more web pages for consideration to appear in the algorithmic search results powered by the Yahoo! search engine. This is what is known in the search industry as a paid inclusion model. Search Submit Express offers a single point of submission for your web pages into Yahoo!, AltaVista, AllTheWeb, and other search portals. If you have content that has just changed or is updated frequently (such as pricing information or product items), Search Submit Express ensures the most up-to-date content is available to search users by refreshing your URLs every 48 hours. The program provides detailed reporting and data designed to help you improve your pages, optimize program performance and generate more leads. Search Submit Express works like this: Submit your URLs for review and pay an annual fee for quality review of your submitted pages. Make sure your pages follow Yahoo’s Quality Guidelines. Once reviewed and accepted into the program, your pages are added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others. Submitted URLs are presented in search results based on relevance to search terms. When a user clicks your Search Submit Express listing in search results, you pay a cost-per-click fee for that lead. You must maintain a positive balance in your account for your pages to remain active in the program. Your URLs are refreshed (re-crawled) every 48 hours to ensure that the most up-to-date content is available to search users. At the end of one year, you can renew your annual subscription or let it lapse. Submissions to Search Submit Express consist of a review fee and a CPC (Cost per click) component. Billing, reporting and account management for Search Submit Express listings is provided by Yahoo! or one of their reseller partners. Search Submit Express annual review fees consist of: 1st URL: US$49.00 each URLs 2-10: US$29.00 each URLs 11-1,000: US$10.00 each Price Structure effective 30 April 05. Price per domain (US$). In addition to the review fee, there is also a per click fee of either US$0.15 or US$0.30, depending on the category of the content. A complete list of categories is available. Yahoo Search Submit Pro Yahoo! Search Submit Pro is the same paid inclusion program as Search Submit Express, but with more features for larger advertisers. Search Submit Pro is designed for companies wanting to submit Web pages that might otherwise be excluded from algorithmic search results (as long as they still meet Yahoo&'s Content Quality Guidelines). Examples include sites that require cookies or session IDs, sites with Flash content and information stored in content management systems, or sites that aren't well crawled because of Web site design. Search Submit Pro is typically for customers with search marketing budgets of USD 5,000 per month or more, or advertisers who submit more than 1,000 Web pages to the program. A dedicated account manager is available to answer any questions, provide technical support, and help you manage your Search Submit Pro program. Search Submit Pro lets you create titles and descriptions that are displayed as algorithmic search result listings. The program can automatically generate result listings that best match user queries. You can update the information frequently, independent of changes to your Web site. Search Submit Pro works like this: You provide an XML feed of your URLs. Once reviewed and accepted into the program, your pages are added to a database of sites that powers search results for major web portals such as Yahoo!, Alta Vista, AlltheWeb and others. When Internet users visit the Search Submit Pro partner sites and enter keyword searches, your listings may appear within the search results based on their relevance to the user's search request. Your URLs are refreshed (re-crawled) every 48 hours to ensure that the most up-to-date content is available to search users. Pricing for Search Submit Pro is based on cost per click - customers are charged each time a user clicks on one of the customer's search listings. The specific cost is based on the type and category of content provided for inclusion in the algorithmic search results and is obtainable from a Yahoo! Account Manager. Google AdWords Similar to Yahoo! Sponsored Search, Google AdWordss gives web site owners the ability to promote their site when particular keyword or key phrase searches are conducted at Google and their partner sites. Your ads usually appear on the right side of results pages in a "call out" box under the heading "Sponsored Links". Your AdWords text or image ads appear on search result pages for the keywords you buy, and can be targeted by language and country. With Google AdWords' cost-per-click (CPC) pricing, you pay only when a customer clicks on your ad, regardless of how many times it's shown. Google adjusts your bids automatically to keep you ahead of your competition at the lowest possible price. Google Adwords results appear on Google search results pages, Google's distribution partner sites, Google Gmail, and numerous content sites which are syndicated through the Google Adsense program. [Pandia is one of them. See the the ads in the left hand column of this page. The Editor.] Google AdSense Google AdSense is a way for webmasters to generate income from their sites by displaying text or image advertisements from companies participating in the Google AdWords program. You can display targeted advertising for your content pages or you can add a Google search box to your site and show targeted ads on search results pages. When visitors click on these ads, Google pays you a fee. The ads are targeted to the content already on your page so they are not as intrusive to your visitors. ~~~~~~~~~~~~ I hope this answers a few of your questions concerning PPC...