Besides personal recommendation which by far is the best method (IMO), I would also suggest researching them by the following methods:
-hosting directories
-reviews
-search engine search (page rank/links, etc.)
-whois lookups for relevant company data (like when their domain or company was founded, etc.)
ASK QUESTIONS
Try contacting them in however form they have with questions on their service and perhaps some technical questions to see their response rate and skill level.
Also, many established companies offer 30 day money back guarantee. This allows you to take them for a test drive. All this research can take a bit of time, but in the end you are the one that wins! -Good luck..
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