Re: Green Hosting - continued
saving about $3,000 per month in energy costs, compared with
what it would be paying if it were receiving a monthly electric bill.
In addition, the environmentally friendly business model is attracting
new customers.
"It has really brought in a lot of new clientele that are environmentally
conscious or their Web sites are," Nail says."Companies
are looking for this type of thing." MacGillivray Freeman Films, for
example, has long been committed to the environment, producing
movies such as "Mystery of the Nile" and "The Living Sea"
that aim to capture the preciousness of nature for giant Imax
screens. MacGillivray Freeman Films first signed on with AISO
in the late 1990s and was happy when the company made the
shift to solar energy "Our company clearly has a
mission to raise awareness of conservation issues in the world
and having this Web site powered via solar power is something
that we like and appreciate very much," says Mike Lutz, director
of distribution for MacGillivray Freeman Films in
Laguna Beach, Calif. While environmentally conscious
enterprises have focused for years on efforts such as recycling
to lessen business impacts on the environment, they now
can show their commitment to nature by letting customers know
that their Web sites are powered by renewable energy
MacGillivray Freeman Films has an image of a solar panel at the
bottom of its Web site and the words "Site hosted with 100%
solar energy "It's absolutely something that
we're proud of," Lutz says.'There are certainly a lot of other factors
that we think about when looking for a Web host, but hearing about
someone who has this type of program is pretty persuasive."
That type of customer demand is what is fueling a growing indus-
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